Marketers as Scientists or Artists
Seth Godin kind of rocks. I enjoy all of his writing, and have read just about everything that the guy has written on the topics of marketing, change, and challenging the status quo. He has earned my respect, and I value what the guy says.
Here's a recent post from his blog on the subject of Marketers as scientists or artists. Great stuff. Enjoy.
Seth's Blog
Posted: 5/28/2009 11:09:45 AM | 0 comments | Filed under: change, godin, marketing, seth