RECYCLE YOUR VISUAL MATERIAL
Something to think about, re-using raw footage or other elements captured for a specific project (IE: Tv Commercial, etc) ... can be readily re-used in other project types (like Long Format web videos, or direct to DVD marketing pieces)
By taking the long view upon building a new project, you can maximize the use of your content and reap more benefits for less budget in the future.
BUILD A FOOTAGE LIBRARY
It's always a great idea to think about each new project as an opportunity to build your stock footage library. Each shoot for the current project, as well as future projects.
Having a full library of footage has the following benefits:
1. Allows for quick project turnaround without then need to always shoot new custom material.
2. Keeps your images rolling over & fresh, which creates a progressive feel to your branding. Anti-stale.
3. Give you options & more expanded choices in editorial.
4. Saves time and money.
5. Just a smart way to use your content to it's maximum.
Create something today ... will ya ?!